SEO means different things to different people, but one thing everyone can agree on is that successful SEO gets your website found by customers when they are ready to buy.
Search engine optimization is the process of optimizing a website, so that it appears higher in organic search results for targeted keywords and keyword phrases. Unlike sponsored ads, where an advertiser is paying per click to bring visitors to their website, SEO affects the natural search results returned by search engines like Bing! and Google. This is important because these rankings provide free traffic and over 80% of people click on the natural, organic results, rather than the paid ads.
Another reason SEO has become so popular is because it is one of the best ways to target a consumer while they are in a “buying state of mind”. The internet has long since replaced Yellow Pages as the #1 place people go to find the products and services they need. The companies showing up in search results are the ones getting the business. And the others are getting left behind.
A solid, long-term SEO strategy can help you secure top placement for your targeted keywords and increased website traffic for years and years.