Social media provides an excellent outlet for businesses to engage their customers by providing value. Facebook, Twitter, and LinkedIn are the “big 3″ social media giants that we use to connect, share, and stay up to date with the people and things we love.
When you get right down to it, social media is about building a passionate fan base. It’s the place where you can spread the word about a new promotion, offer discounts to your loyal fans, and interact in a personal way. Much like email marketing, social media gives you instant access to a world of customers waiting for you to make a call to action.
Make it good and you’ll see a measurable impact to your bottom line.