Website Conversion Optimization

Conversion optimization helps increase the rate at which you your website converts visitors into customers. While SEO helps increase the amount of traffic to your website, conversion optimization ensures that your website is performing at an optimal level, so that you are making the most out of that traffic.

The design of your website, it’s navigation, and calls-to-action play an enormous roll in increasing the probability of converting a visitor into a customer. Your website must effectively communicate your message and allow visitors to find the information they need. If your visitors can’t find what they need, they will leave. It’s that simple.

Conversion Optimization & Analytics Reporting

Our data driven solution allows us to track how a visitor landed on your site, what they viewed on your site, and what actions they took on your site. Through the use of analytics and heat map tracking software, we’re able to see precisely how people interact with your website. Then we take action and recommend changes to help improve your site’s conversion rate.

We offer conversion optimization packages to fit your specific needs, or you can choose from the affordable packages below.

SEO Website Conversion Optimization Packages

FEATURES:	STARTER	PRO	ADVANCED
Website Review	Included	Included	Included
Google Analytics Installation	Included	Included	Included
Reviews and Recommendations	Included	Included	Included
Analytics Data Reporting	Basic	Detailed	Detailed
Keyword Conversion Tracking	3 keywords	5 keywords	7 keywords
Web Copy/Message Analysis	Not Included	3 pages	5 pages
Event Tracking	Not Included	5 events	10 events
Heatmap Installation & Reporting	Not Included	Quoted separately, based on # monthly visitors	Quoted separately, based on # monthly visitors
Competitive Analysis	Not Included	Included	Included
Mock Up (Home Page Only)	Not Included	Not Included	Included, 3 revisions
A/B Testing	Not Included	Not Included	Included
Consulting & Support	1 hour/month (email only)	2 hours/month (email/phone)	3 hours/month (email/phone/screen share)
Price	$250 setup $100/month	$500 setup $150/month	$1,200 setup $300/month

Conversion Optimization Features Explained

Website Review

We spend an hour with you identifying the primary, secondary and tertiary objectives of your website. For instance: Is your goal to sell a service or product? Is your goal to generate sales leads? Is your goal to build an opt-in email list? Perhaps it’s all of the above. We execute a thorough review of your website to identify if your site layout and design is conversion friendly.

Google Analytics Installation

We install Google Analytics and setup tracking, so we can collect information about the number of unique visitors coming to your website, what keywords brought them there, how much time they spent on your site, and what action they took while they were there. Google Analytics also enable us to setup events and goal tracking to measure your site’s performance.

Reviews and Recommendations

Each month, we spend time reviewing the information we provide you. Data sets can often be difficult to interpret and understand. Numbers, bar graphs and charts can be boring and put you to sleep – we don’t want that. We’ll develop a story for you based on the data, to help you understand what the it means. From there, we can work with you, your SEO team, or your web development team, to help implement the recommendations we feel can help improve your website’s conversion optimization.

Analytics Data Reporting

Basic Analytics Data Reporting Includes:

Source Of Traffic – The domain of the referring source (e.g. google.com, facebook.com)
Medium – The medium that directed the visitor(s) to your site (e.g. cpc, organic, direct, referral)
Campaign – The name(s) of the online ad campaigns you have used for your website
Keyword – Organic keywords used by visitors to reach your site
Visitor Type – The type of visitors to your site, can be either new or returning
Landing Page – The pages where visitors first reached your site Total Amount of Visits – How many visitors your website has received (New + Returning)
Absolute Unique Visits – Only new visitors
Total Pageviews – How many pages were viewed in total
Average Pageviews – How many pages were viewed on average
Time on Site – Average time each visitor spent on your site
Bounce Rate – The percentage of visitors that leave your site immediately
Geo-Location – The location of the visitor

Detailed Analytics Data Reporting Includes:

All twelve (12) metrics listed above in Basic Reporting
Additional metrics
Custom reports

Keyword Conversion Tracking

Based on your selected conversion optimization package, we track the performance of you keywords. This is an advanced method of tracking: We set a specific goal based on your website’s objective and measure it using the keywords associated with it.

Example: If your primary objective is for a visitor to fill out a contact form, then a path for that keyword would be created to track its performance.

Web Copy/Message Analysis

SEO is an excellent way to create awareness and rank your site for your keywords. But once a visitor arrives at your site, it is your message or offer that compels them to take action. Attention spans are short – we only get one chance to pull a visitor into a site. Therefore, your site must be clear and concise.

A finely tuned website acts like a funnel, directing your visitors to do exactly what you want them to do, without them getting lost. Imagine taking your young son or daughter by the hand and leading them right to the ice cream shop. That’s how easy it needs to be to navigate your site.

Competitive Analysis

What are you competitors doing to rank so high for keywords!? There are many factors that search engines use in their algorithms to give sites top rankings. We don’t know exactly how the algorithms work, but we do understand some of the factors and we can identify them based on an exact report. We will identify how your competitors are positioned on the web and how the search engines view them. In doing so, we can help your business identify opportunities to market online, and perhaps expose gaps that your competitors are unaware of.

Event Tracking

Think of an event as an action on your site. Actions or calls-to-action can be used several times on a page. Which is performing better? We can tell you! We will setup event tracking based on how you intend to pull your customer into the sales funnel. Through data, we can identify whether or not a click-able element is working for you. Event tracking will also allow us to track outbound links. If you have a specific link that leads away from your site, we can track how many times a visitor clicks on it. Perhaps it’s a link to your social media site or to a partner site. Whichever the case, event tracking is valuable data that will assist you in making your site more user friendly.

Heatmap Installation & Reporting

A Heatmap can help you understand site usability, whereas analytcs helps you define the user. Tying these two tools together is a surefire way to fully understand who and how people are using your website. While some of the data produced is similar to that of the Google Analytics platform, Heatmaps will show exactly where visitors click on your web pages, where the content is regularly consumed, and what items and content they are interacting with. This is essential conversion optimization data that shows you precisely where your calls-to-action and most important content should be on the page. We use this actionable data to recommend changes and testing in an A/B environment.

Mock Up (Home Page Only)

When the ADVANCED package is purchased, we put together a graphic mock up based on the data we collect. This mock up will be a new version of your current home page, designed to site specifications. We provide you with the proper .psd files to send to your web development team for implementation. If you don’t have a web development team, we can integrate it for you (subject to additional fees based on your static or dynamic web property). Mock ups will be allowed 3 revisions. To be clear, revisions are minor changes to the layout. Additional pages or internal pages can be reviewed mocked up for an additional charge.

A/B Testing

A/B testing allows us to test two versions of a web page at the same time, based on splitting the traffic between the them. Also called split testing, this method allows us to test the changes in the mock up against the current version of your home page. We can determine whether or not the changes that take place have an impact on usability. If there is no obvious impact, don’t worry – we will revise the mock-up until we get it right – at our expense. We’re confident that our changes will increase the usability and profitability of your site.

Consulting & Support

Based on the conversion optimization package you invest in, we provide one-on-one monthly support to answer any questions you have.

Price

Setup fees are required for conversion optimization packages due to the time it takes us to do the necessary upfront work that goes into optimizing your site for conversion. All website conversion optimization packages require a minimum 6-month commitment.

In addition to our conversion optimization work, we also provide small business SEO packages, content creation packages, and reputation management services.

Return to Conversion Optimization Packages.